WILD KRATTS Creature Math App for iPad - $1.99
Sunday, February 17, 2013
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PBS KIDS Launches New WILD KRATTS Creature Math App for iPad
Educational app debuts on the heels of successful WILD KRATTS January special, which reached over 1.3 million kids ages 2-8
Arlington, VA, February 14, 2013 –
PBS KIDS has launched
WILD KRATTS Creature Math, the newest app from the popular
WILD KRATTS
series. Available exclusively for iPad, Creature Math offers a new way
for fans to
learn math skills while exploring creature powers with WILD KRATTS
creators and stars Chris and Martin Kratt. Produced by Kratt Brothers
Company, the Creature Math App allows users to practice basic math
skills, like addition and subtraction, as they create
their very own animal habitats. Players also learn valuable science
concepts as they build homes and plant food items for the eight
different animals featured in the game.
The
latest iOS app from WILD KRATTS, Creature Math adjusts automatically as
players’ skill levels increase and introduces interesting facts about
animals as players
build up to four unique wildlife habitats. Children are challenged to
manage the habitats in a way that helps the animals and habitats thrive.
The WILD KRATTS Creature Math App is part of the Ready To Learn
Initiative, an early learning project of
PBS KIDS and the
Corporation for Public Broadcasting (CPB), funded by the U.S. Department of Education.
“Just
as real-life zoologists Chris and Martin Kratt transform into animated
versions of themselves and visit wild animal habitats on WILD KRATTS,
the new app brings users on their own creature
adventures,” said Lesli Rotenberg, General Manager, Children’s Programming, PBS.
“Creature Math allows kids to explore math skills at their own pace, by
diving into the habitats of animals ranging from peregrine falcons to
bullfrogs.”
WILD KRATTS Creature Math
debuts on the heels of last month’s science special WILD KRATTS
“Lost at Sea,” which brought millions of kids on an underwater
adventure with the Kratt brothers. Nearly 1.3 million kids (ages 2-8)
and over 1.6 million households tuned in for this hour-long
underwater-themed special, produced by Kratt Brothers Company and
9 Story Entertainment.* WILD KRATTS also attracted the most unique
visitors and was the top visited program site on pbskids.org
in January (Google Analytics, January 2013). The series was the top
streamed PBS KIDS program in January with a total of 26.6 million
streams online and on mobile (Google Analytics, January 2013).
PBS
KIDS is increasingly serving kids where they live, learn and play –
helping to make anytime a learning time on mobile devices, on-air,
online and beyond. PBS KIDS has more than 25 educational
apps available, including the recently released WILD KRATTS Creature Power App,
that are designed to help kids build literacy, math, science and school
readiness skills. More information about PBS KIDS’ apps is available on
pbskids.org/mobile.
“Today,
millions of American children, particularly those from low-income
backgrounds, start school without basic math and literacy skills,
dimming their chances for a bright future,” said
Debra Sanchez, Senior Vice President, Education and Children's Content
at CPB. “Through trusted and effective public media content, such as the
WILD KRATTS Creature Math App and other programs and online games
developed as part of Ready To Learn, CPB and PBS
are helping to narrow the achievement gap by giving all children access
to high quality tools that will help prepare them for academic
success.”
The WILD KRATTS Creature Math App is also available for $1.99 from the App Store on iPad or at www.AppStore.com/ WildKrattsCreatureMath.
*Ratings
Source: NTI NPower Live+7 Reach & Frequency, 75% unification and a 6
minute qualifier; Live+7 AA% Kids Program Ratings ranker, week of
January
21- 27, 2013
Kratt Brothers Company, founded in 1993, has created and produced over 200 episodes of television, including award-winning series: Kratts’ Creatures, Zoboomafoo, Kratt Brothers: Be The Creature and Wild Kratts. Through its full service animation studio, Kratt Brothers Company is currently in production on its third season of the Emmy-nominated hit, Wild Kratts. www.krattbrothers.com
About PBS KIDS
PBS KIDS,
the number one educational
media brand for kids, offers all children the opportunity to explore
new ideas and new worlds through television, online and community-based
programs. For more information on specific PBS KIDS programs supporting
literacy, science, math and more. Follow PBS KIDS on
Twitter and
Facebook.
About CPB
The
Corporation for Public Broadcasting, a private, nonprofit corporation
created by Congress in 1967, is the steward of the federal government’s
investment in public broadcasting.
It helps support the operation of more than 1,300 locally-owned and
operated public television and radio stations nationwide, and is the
largest single source of funding for research, technology, and program
development for public radio, television and related
online services.
About the Ready To Learn Initiative
The
Ready To Learn Initiative is a grant program funded by the U.S.
Department of Education's Office of Innovation and Improvement. It
supports the development of innovative educational
television and digital media targeted at preschool and early elementary
school children and their families. Its general goal is to promote
early learning and school readiness, with a particular interest in
reaching low-income children. In addition to creating
television and other media products, the program supports activities
intended to promote national distribution of the programming, effective
educational uses of the programming, community-based outreach, and
research on educational effectiveness.
The
contents of this release were developed under a grant from the
Department of Education. However, those contents do not necessarily
represent the policy of the Department of
Education, and you should not assume endorsement by the Federal
Government.
**Note this information was provided to me so I could share with my readers on behalf of PBS Kids**
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