Sears Love/Hate Project - Donating Money to Your Favorite Charity

Tuesday, May 29, 2012

Customer Opinions Help Charities Win and Compete for $100,000 Grand Prize 

HOFFMAN ESTATES, Ill. (May 23, 2012) — Sears invites customers to give back to their favorite charity by participating in the retailer’s “Love/Hate: Share Your Thoughts, Send Some Love” project. Starting today, customers have the opportunity to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children’s Research Hospital, World Vision and World Wildlife Fund.

“Customer opinions are important to us at Sears. Good or bad, we want to encourage our online community to share their thoughts on our products,” said Adriana Llames, division vice president, social media marketing for Sears. “The Love/Hate project will help us continue our commitment to providing products our customers love while helping to further the work of their favorite charities.”

Starting May 17, and continuing through June 28, 2012, Sears customers can make a difference through the Love/Hate campaign by sharing their opinions on Facebook at Customers of all ages are invited to participate.* Every two weeks Sears will make a contribution to one of the four charities, with the final grand prize charity receiving a $100,000 contribution that will be announced on Sears Holdings’ SHOP YOUR WAYSM social commerce site at Leading up to the grand prize announcement, Sears will award the remaining three charities differing amounts based on the number of votes, totaling $48,000.

Customers can find more information about the Love/Hate project and share their thoughts by visiting Additionally, they can follow the SHOP YOUR WAY Love.Hate Page on to get tidbits about the program along the way and find out who the Grand Prize winner is at

NO PURCHASE NECESSARY TO REVIEW A PRODUCT OR TO VOTE. Only participating charities are eligible to receive donations. Voting participation to legal residents of the 50 U.S./D.C, Must 18+. Subject to terms and conditions at

**Note this information was provided to me so I could share with my readers on behalf of Sears**


Devan June 13, 2012 at 1:18 PM  

The Sears Love/Hate project is down to the final three charities and which will be in the run-off for $100,000 is decided by public vote this Thursday. Vote now! American Cancer Society, St. Jude, and World Wildlife Fund need your vote before Thursday!

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