HERSHEY®’S Cookie Exchange Parties (“Program”) 11/15/10

http://www.hersheys.com/HersheysCookies/CookieExchange/Register/comingsoon.aspx

Sponsor will review eligible Applications and will select up to 1,000 Applicants as “Hosts” on or about November 15, 2010 to host their own cookie exchange. Hosts will be selected based on but not limited to the following criteria: (1) their fit with the Sponsor’s target consumer based on family status; (2) baking and entertaining frequency; and (3) technological capability and willingness to share party tips, preparations and post-party activity online through blogging, posting photos and videos, etc

Each Host must host a cookie-exchange party using the Party Pack (“Cookie Exchange”) and post content in the form of photos, videos and blog posts to the Web Site documenting their pre- and post-Cookie Exchange experience “(Content”).

Each Host will receive a Party Pack which includes:

◦One (1) HERSHEY®’S Holiday Apron for the Host, Approximate Retail Value (“ARV”) $11;
◦Three (3) packages of HERSHEY®’S KISSES® chocolates, One (1) container of HERSHEY®’S COCOA and
◦One (1) box of Betty Crocker® Sugar Cookie Mix, ARV $18 and
◦Fifteen (15) HERSHEY®’S bakery boxes for guests to carry their favorite cookies home, ARV $19;

◦Fifteen (15) HERSHEY®’S Recipe Books. The featured HERSHEY®’S recipes include: Kisses Cocoa Cookies, Peanut Butter Blossoms, Cocoa Crinkle Cookies, Chocolate Dipped Toffee Bits Cookies, Kisses Candy Cane Blossoms, and Kisses Macaroon Cookies, ARV $1.50.
Total ARV of Party Pack: $49.50. Limit one (1) Party Pack per person/household.

Party Packs will be delivered to Hosts on or about the week of November 22, 2010.

Rules: http://www.hersheys.com/HersheysCookies/CookieExchange/rules.aspx